Airline Company Marketing Plan - 5416 Words

2.0 Situation Analysis In recent years, the people of Bangladesh have been noticed to be interested in travelling abroad for pleasure trips especially to countries like Malaysia, Singapore, and Thailand. Moreover, the ongoing economic meltdown has forced these countries to reduce the traveling cost to attract more tourists. According to a statistics of Malaysian Tourism Department, they have reduced the travel tax by 25%, overall hotel cost by 30% and their shops have announced sales discount ranging from 10% to 50% for tourists. As a result many of the middle and upper middle class people are now being attracted to travel this countries especially Malaysia. There is a promising market for an air travel package to Malaysia in Bangladesh.†¦show more content†¦| |2008-09 | | | |Adventure, special interest | |8.50% | |10,043 | |10,978 | |11,892 | | | |High income travelers |Show MoreRelatedStrategic Marketing Strategy Of Qatar Airways1478 Words   |  6 Pagesworld’s best airline and through their use of strategic marketing strategies over the last twenty years the company has experienced substantial growth and is now considered among the world’s best. Through exploring Qatar Airways marketing strategies eight P’s framework – Product, Pricing, Place, Promotion, Partnerships, People, Packaging and Programming – It can be understood how the airline has achieved its wealth of success despite is relatively short lifetime. Unlike some airlines, the productRead MoreStrategic Marketing Principles1632 Words   |  7 PagesStrategic Marketing Principles Introduction Being strategic when spending marketing dollars is important for any company regardless of size. A business, for this case British Airways, can only be as successful as its marketing initiatives. A company is said to be market driven when it is focused on the market that it is in and the customers who define that market (Buggie, 1993). Sometimes a company will examine the overall market they are in and try to redefine it so that they can cover a nicheRead MoreMarketing Plan for an Airline1254 Words   |  6 PagesMarketing Plan for Breeze Airlines 24 April 2010 Marketing Plan for Breeze Airlines Air has become the most preferred method of transportation for many people around the world and more travelers are looking for affordable ways to travel between destinations. Consequently, the increase in customer’s demand for cheaper fares has created an excellent business opportunity for low cost airlines to emerge. Low cost carriers have been successful satisfying customer’s demand for cheaperRead MoreThe Marketing Strategies Of Ryanair1344 Words   |  6 PagesThis essay generally focuses on evaluating the current marketing strategies of Ryanair by utilizing marketing theories and concepts. The purpose of this essay is to critically analyze the airline’s marketing position based on various factors and discuss whether Ryanair is doing well in terms of its marketing strategies. During the process of completing this assignment, there were not much problems on researching as there were plenty of information about Ryanair. The only difficulties that I face dRead MoreQuality Management775 Words   |  4 Pagesorganizations are Lufthansa Airlines, which operate on a global level and American Airlines, which operate on a domestic level. American Airlines and Lufthansa Airlines Similarities American Airlines and Lufthansa Airlines are two of the biggest and most popular Airlines. The airlines are consistently improving the way they do business and offer total quality to their customers. Both Airlines offer a high quality of service by implementing long –term goals for the company. American airlines launched a newRead MoreEssay American Airlines Business Analysis1569 Words   |  7 PagesIn April 1992, American Airlines launched Value Pricing -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would Americans bold initiative work? issues encountered in exercising price leadership to switch industryRead MoreIntroduction . Qantas Airlines, Originally Registered As1111 Words   |  5 PagesIntroduction Qantas Airlines, originally registered as the Queensland and Northern Territory Aerial Services Limited is the largest Australian domestic and international airline and is currently leading as the world’s most preferred long-distance flight airline. Founded in 1920 in the outback of Queensland, Qantas offers their services regionally, domestic and internationally. Qantas prides themselves by prioritizing safety, reliable services, engineering and maintenance and customer service withRead MoreE Commerce at Yunnan Lucky Air1685 Words   |  7 PagesBacked by the Hainan Airlines of the China, Yunnan Airlines was founded in 2004 as one of the most cost-effective domestic airline operating from its hub in Kunming, in the province of Yunnan. The limited route license added to the airline’s competitive advantage and maintained its monopoly within the region. Its major competitors include Air China and China Southern Airlines among others. As Yunnan is one of the most attracti ve tourist destinations of Southern China, the airline attracted a lot ofRead MoreMarketing Plan For A Travel Agency Company1174 Words   |  5 PagesTravel today is a travel agency company that has been serving customers for 25 years. The company is located in Tucson, AZ. It is family operated and own and it has been in my family for the past 25 years. Our company marketing team is working hard to find ways to open our market to different customers in the United States, at this moment the company only offers vacation packages in Arizona. The marketing team came with a segmentation plan, the plan will be divided in two steps. First step willRead MoreSituation Analysis: Classic Airlines Essay1572 Words   |  7 PagesSituation Analysis: Classic Airlines Classic Airlines has grown to an organization of 32,000 employees since starting operations. Last year the company recorded $10 million profit on $8.7 billion in sales. While the airline is profitable, the stock prices have decreased by 10% in the past year and employee morale has been at its lowest due to increase scrutiny on the airline industry from all sectors of the economy. (Classic Airlines, 2008) Classic Airlines customer loyalty is on the decline