An Over View Of Apple Inc

An Over View Of Apple Inc Introduction One of the most fundamental factors that determine a successful business is the possession of feasible, clear and achievable business and corporate strategies with a purposeful organizational sense of direction. It is a statement of fact that business and corporate strategies are unachievable without a well laid-out plan at attracting a solid customer base for the organization (Parkinson, 1991). Customers are the facilitators of profits for organizations and any company that intends to remain in business should take the issue of customer service very seriously. Evolving a well-planned customer service automatically translate into programmes set out by companies to draw new customers and retain old ones. This forms the basic tenets or principles of marketing upon which organizational success in business rest. Though the aforementioned assertions have briefly introduced the core elements that drives a successful business, however, it takes far above the points mentioned f or a business firm to survive in whatever industry that it locates itself. This is due to the vociferous competing forces that are struggling with the business firm for the same customers and for the similar goods being offered by the industry. Despite the high rate of competition that threatens and even shut down some businesses, Jobber (2007) asserts that the principles and practice of marketing forbids customers to be chased about at whatever price. However, good marketing principles were identified as factors that would set a company to gain competitive advantage over the rest of the market players. Therefore, companies all over the world have been developing and establishing crack marketing team whose responsibilities will include devising policies and programmes that would impact on the company’s products through which the company can gain competitive edge (Jobber, 2007; Srinivasan et al, 2009). Having dwelt on the necessity of good marketing strategies for the success and survival of businesses in the highly competitive industries, this report will now narrow down its view on the case study of this research; APPLE Incorporations, one of the leading players in the computer retailing industry not only in the U.K., but globally. Suffice it to say that the computer retailing industry world over is a highly competitive one with many players competing for the patronage of their products. It may be rightly put that the industry is indeed saturated with products and services of the competing companies, however, the continuous growth in technological innovations has continued to enliven the industry and continued to open doors of marketing and sales opportunities for the industry. APPLE INCORPORATION: Background of the Company The company Apple Computer Inc. was established and cited in California, U.S.A on the 1st April, 1976 as Apple Computers Inc. for the design and manufacture of computer electronics, computer hardware and commercial servers (Hormby, 2005). However, in the year 2007, the company shed the word â€Å"computer† from its name to Apple Inc. to reflect its new business expansion into consumer electronics and telecommunication hardware. Apple’s most popular hardware products include Macintosh computers, the iPods, iPads and iPhone. Meanwhile for the software, Apple boast of the Max OS X operating system, the iTunes media browser the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. Presently, the company has about 284 retail stores in ten countries across the world. (MacRumors.com, 2010).

Essay - Materials that are used to build a bridge debate & more

- Materials that are used to build a bridge debate & more - Essay Example h can build for example: bridges, building and roads, to get well known with this major the person must take Bachelor Degree to start his career that the highest degree for Civil engineering is PhD, which takes many years to get this degree, the places where the civil engineering can work is in factories, government and companies, in factories the civil engineer can make maintenance for the petrol drilling area and facilities, for the government he can make the roads and bridges which is the same for the companies but the differences is the name of the work, many places gives sponsor to students to study civil engineering, the reason why I chose to study civil engineering because I have a huge interest in buildings also I like doing physical things instead of sitting in the office all day, in my country they are getting developed such as in roads, building and making bridges to make the traffic goes smoother and getting ready for 2022 world cup, and another reason that why I chose ci vil engineering is that I have many recommendations from my family as it is a wanted major these days and will have a good career in this major also talking to many civil engineers they told me it is really good job also working outside not sitting in the office all the time. Liverpool John Moores University offers 4 years studying with foundation in order to graduate Civil Engineering as same as Northumbria University also both of them doesn’t have any optional modules to study like learning new language or taking a subject that isn’t relevant to the course, both them offers sandwich year which is taking break one year between second year and third year which is working for a whole year to a corporate or to a company and then go back to university and continue studying, also in comparing between these two university both of them offers part-time study which is taking less subject than the full-time study and also they will take much longer time to graduate depending on their

Leadership assessmnet Essay Example | Topics and Well Written Essays - 1750 words

Leadership assessmnet - Essay Example However, in many occasions, the management has failed to achieve these needs, resulting to poor leadership. Through these poor leadership and relations to workers, organizations have not been able to work well towards their set objectives as workers are reluctant to respond as required by the management. Therefore, there is need for this problem to be eradicated for the realization of better performance and development of the organization. Various leaders have different styles of leadership that would help them to achieve their mandates as per the objectives of the organization. These styles of leadership are always based on the strategies developed by these leaders. Based on the approach these leaders may take for the effectiveness of their leadership style, it may have either positive or negative impact to the workers (Hoffman & Shipper, 2012). For instance, although our Chief Executive Officers always have good leadership styles as compared to bad leadership in his management, there are some of the negative impacts of these kinds of leadership styles that affect us negatively. One of the styles that affect us workers negatively is poor response to workers grievances. Within our working premises, workers are required to write an official letter to the Chief Executive Officer on issues that affect workers. This move is important for workers because we have the chance of delivering these letters to his office directly without following any channel but the manager hardly response to these grievances by claiming to have been in some official duties. In the process, we are unable to solve these grievances, hence, affects us negatively. In order for the organizational activities to run as planned, leaders need to ensure that they create good relations between themselves and the workers. Moreover, they must also ensure there are good relations among the workers themselves to enhance better coordination of the organizational